The Myth of "Sell them what they want, Give them what they need"

In this episode, Heather breaks down one of the most popular myths in the coaching and business world — “Sell them what they want, give them what they need.”

We live in a culture obsessed with quick fixes, 3-step formulas, and strategies that promise instant success. But what we actually need isn’t another external solution, it’s the internal work that no one can do for us.

Heather shares her personal story of chasing strategies, signing up for all the programs, and offloading responsibility for her growth and what finally shifted everything: taking ownership, rebuilding self-trust, and doing the deeper work of nervous system regulation, emotional maturity, and mindset transformation.

If you’ve been looking outside yourself for the next answer, this episode is a loving call to come back home to your own wisdom.

And if you're ready to take the first step in owning your life and rebuilding your self trust, check out CEO Flow! Join now for just $147 and watch you life transform. https://www.heatherboersma.com/ceo-flow-membership